Portable Content

Things we find along the way…

Archive for the ‘Video’ Category

Hulu plus Sony plus CBS plus Amazon = imdb

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The Internet Movie Database, the web’s most popular film site, recently announced plans to stream short films. Almost immediately after, The Register report they’ve announced much grander plans, to stream full feature content from the site.

So far, they’ve added more than 6,000 feature films and TV shows courtesy of CBS, Hulu.com, Sony Pictures Television and about 500 independent filmmakers. Licensing issues are to blame for the service only being offered stateside.

IMDb’s new streaming vids are offered gratis, with commercial interruptions and media player banner ads pushing revenue and fronting the bandwidth bill. Amazon also hopes to coax potential customers into clicking the Amazon Video on Demand button to rent or purchase the content, or even buy the DVD on Amazon.com.

“Our goal is to show our users every movie and TV show on the Internet for Free on IMDB.com,” Col Needham, founder and directing manager of the site said in a statement.

Full article here.

Written by alsays

September 18, 2008 at 7:37 am

Posted in Video

Tagged with , ,

FaceSpook

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Here’s an interesting new meshing of content type – interactive tv, online game and movie personalised to the user. The BBC launches FaceSpook – a online video viral tie-in to the popular UK MI-5 spy show, Spooks. Via technology from Oddcast which specialises in image and video mapping, viewers upload a photo of themselves, and the program reads and maps their face onto one of the characters in the story as it plays back

Dan Taylor’s Fabric of Folly blog suggests that viewer personalisations are becoming more and more common, followng such web curios as Dexter’s Ice Truck Killer campaign and the Facebook Bob Dylan app.

Written by alsays

August 24, 2008 at 2:02 am

Stan Lee goes digital

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Stan Lee, the creator of Spider-Man, has struck a landmark deal with Disney that will see his latest comic creation published online and on digital devices such as iPods in a move that signals the medium’s shift to digital distribution.

Full story here.

Written by alsays

August 8, 2008 at 8:17 am

Domenic Carosa

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Dominic Carosa

Dominic Carosa

Dominic is the founder of Destra and as far as I know, this is his first profile appearance after the coup d’etat of his company by Prime Media earlier this year.

Their strategy was to acquire companies to create a significant media offering to sell advertising in Australia. They built a range of communities including Central Station, Planet X and Mp3.com and used the media platforms they owned to drive audiences to these communities.

He’s a strong advocate of free-content and Destra’s strategy is very much around using content to build audience for advertisers.

“By us understanding who our communities are, we can work out who to target and create relationships with advertisers”.

He’s set up a company called Dominet that focuses on commercialising businesses and start-ups that focuses on companies that have been around for 12-24 months, generating revenue and have highly scalable offerings.

His points are:

  • No and Can’t are dirty words
  • Big Fat Hairy Audacious Goals
  • Take a one week holiday every quarter to recharge the batteries

Written by portablesimon

August 1, 2008 at 2:17 am

iTunes U

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Just got my itunes updated and found this interesting new category in the iTunes music store, which is called the iTunes U. It is a video/audio podcast channels dedicated for free university lectures and tutorials all over the world. I personally find it very exciting… And I wonder this where this whole revolution of free contents and social contents are going… any thoughts?

Here is an demo video from Apple:

Apple iTunes U demo

Written by hodyhong

July 17, 2008 at 12:19 pm

How To Release a Television Series to a Niche Community

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I love HBO. They make all of those edgy television dramas like The Wire and Deadwood that are shooting holes in the film industry when it comes to storytelling. I also love vampires. They’re always so well spoken and educated (dumb people get lotted with being zombies). Anyway, when you mixed the two together, you’re bound to get Gothic excitement from all corners of the globe.

True Blood is a new HBO series written by Alan Ball (creator of Six Feet Under) due to be released in the latter part of 2008. The creators and marketers have started a very well thought out viral campaign, engaging directly with what might be perceived as the pillars of the goth community including horror film bloggers and online Gothic enthusiasts.

true blood

The letters have been written in dead languages like Babylonian and Ugaritic and sent out to these key culture-deciders. In no time at all the recipients duly pitched in to translate them throughout the community. The group effort, carried out on blogs and message boards, led to a macabre Web site guarded by a beautiful vampire, where visitors could view short prequel episodes to HBO’s new series and learn about a product called Tru Blood that obviates the need for vampires to feast on humans.

This campaign has a four month lead time. You hear that: four months. If studios who have the money and the networks to run multinational advertising campaigns are investing in campaigns directly engaging with communities and allowing very long lead times, then it draws attention to the fact that marketing through niche communities has a place and it’s best to do it slowly to draw as much blood possible from your victims.

Written by portableandrew

July 15, 2008 at 12:12 pm

Posted in Video

Tagged with , , , ,

Please Euthanise My TV

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boomer tv 50
The average age of TV viewers in the United States has now risen to 50 according to the Christian Science Monitor (a source of all good christian science news on the net). 50? That means that television programming is undoubtedly skewing towards boomer tastes and boomer issues. Thank you lord for online video. Another few years of home improvement programs and re-runs of Get Smart and I think I’d be lobbying for voluntary euthanasia law reformation as well.

Written by portableandrew

July 10, 2008 at 11:33 pm