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Social networks around the world: Who’s on top?

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A new mini-study using Google Trends looked at 12 popular social networking websites and found that there’s really no such thing as a “global” social network. Language barriers are the likely reason, and you’ll see strong national lines when looking at a network’s popularity from one country to the next.

Where are each of these social networks most popular? Here’s the lineup:

  • MySpace – USA (God help us)
  • Facebook – Turkey (Facebook is probably the strongest world player on the list, with numerous countries showing strong interest; USA doesn’t even rank in the top 10)
  • Hi5 – Peru
  • Friendster – Philippines (Yes, Friendster still exists, and it’s huge in Southeast Asia)
  • LinkedIn – India (Perhaps it’s becoming a hot tool for connecting offshore businesses and their domestic counterparts)
  • Orkut – Brazil
  • Last.fm – Finland
  • LiveJournal – Singapore (Russia is right behind, which appears to be turning the service into one monster spam site)
  • Xanga – Hong Kong
  • Bebo – Ireland
  • Imeem – Philippines (Tracks closely with Friendster)
  • Twitter – Japan (Makes sense considering the cell phone culture)

Written by deejmark

August 17, 2008 at 2:22 pm

One Response

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  1. ComScore made a study concerning this subject and at Royal Pingdom there are some graphical overviews.


    August 18, 2008 at 8:59 am

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