Portable Content

Things we find along the way…

Archive for July 2008

American Film Institute – Nick DeMartino

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Picture of Nick DiMartino

Picture of Nick DiMartino

Nick DeMartino is the Senior Vice President of the American Film Institute and is in Melbourne speaking at X-Media-Lab about their movements into DIY television

Nick is talking about the importance of having a terrestrial television partner and supporting sydnication. They show clips and invterviews for thier films on their site and the week they launched the average view of films was 26 per users. This of course was part of a dedicated audience but shows the influence of a TV partner. They’ve got a whole stockpile of footage and clips and are in the process of putting it all online. In time they want to move to downloads, but they’re probably come across the licensing issues that other platforms come across – perhaps the brand will be strong enough, who knows?

They distribute all of their content across a range of platforms and gather revenue from these partners as they go and in the next few months they plan to launch AFI ScreenNation, a portal for 13-18 year olds to upload UGC. They seem like a slow-mover attempting to capitalise on their profile and explosure – a smart move but there’s nothing particularly innovative about what they’re doing both in terms of technology and community building.


Written by portableandrew

July 31, 2008 at 11:57 pm

Apparel retailer tapping into kids via thier mobile phone

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In the states apparel and accessories retailer Stage Stores Inc. are promoting back-to-school savings with a mobile coupon campaign, sent direct to kids via their mobile phone.

Teaming up with Cellfire a free coupon service where standard data or usage charges apply depending on the carrier or data plan, to target junior and young men’s customers, mostly teen guys and girls who aren’t being exposed to our traditional ad channels: television, radio and newspapers. Consumers are alerted to various sales and opportunities to get mobile coupons via in-store signage and online advertising

The assumption here is that kids that are no longer watching TV, listening to the radio or reading newspapers are in stores looking for additional discounts.

While I have no doubt that this is a nice example of some of the cool things we can now do with a mobile phone. I would be interested in where these studies come from and the age of the kids being targeted. If this is a back to school promotion surly the mums and dads of these kids are a more likely target market.

Read the article, get back to me

Written by portablekate

July 27, 2008 at 11:13 pm

Posted in Uncategorized

NEC launches face recognition platform to advertisers

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Crunchgear reports on NEC’s launch of an innovative new advertising platform this week – based around an inbuilt camera and facial recognition software, new fangled public display advertising screens will analyse the person watching the screen, assign demogrpahic profiling, and play filtered, branded content to that audience…

Viewers can then tap ther pones along a reader by the screen to receive associated offers, etc.

Full story here.

Written by alsays

July 27, 2008 at 11:11 pm

Posted in Technology

Tagged with ,


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There are rumors that Apple might release a new product late this year in the US called the iTablet. Apple is going to leverage the more than 100 patents (like MultiTouch) that they’ve filed for iPhone in a larger screen device that borrows heavily from iPhone. Think of a larger, media playing, eBook reading iTablet with 3G, GPS, and Bluetooth. Now think of it in 6, 8 and 10-inch screen sizes. This is when things get interesting.

It will run the full Mac OS X, have a slot loading SuperDrive, an “iPhone-type” GPS chip and an Intel Core Duo processor – presumably Intel’s Atom. An Apple tablet, preferably around 8-inch diagonal, 10-inch max, would be a Kindle-killer and the ultimate eBook reader. Its color display and slot-loading SuperDrive would also make the tablet a killer movie and music platform too.

Written by deejmark

July 27, 2008 at 3:28 pm

Google Android

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Google is still developing an operating system for mobile devices. It has showcased some flashy applications, notably a google map with an internal compass that responds to user’s specific orientation when you’re looking at Google’s Street View. As you turn, the screen turns.

Sadly this project is running behind schedule or maybe isn’t mature enough to be launched.

Written by yoanes

July 27, 2008 at 1:42 pm

Posted in Mobile

Tagged with

XML this week

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XML back in Melbourne this week and Kate and I will be attending.

Some interesrting speakers. As they always like to say, it sells out.

  • Stewart Butterfield – Co-founder of Flickr, the world’s favourite image and video hosting website (Vancouver)
  • Nick DeMartino – American Film Institute Director and voted #3 on the Hollywood Reporter’s ‘Digital 50’ list (Los Angeles)
  • Robert Tercek – one of the world’s foremost authorities on digital entertainment, Founding Member of the Academy of TV, Arts and Sciences, Interactive Media Executive Committee, Founder of PeopleJam.com (Los Angeles)
  • Dan Fill – Head of Multiplatform Production, ABC TV (Melbourne)
  • Herb Wang – Executive Manager, China Lead Advisory and Business Solution Group (IBSG), Cisco Systems, China. (Shanghai)
  • Ken Rutkowski – one of the world’s best connected people in the media, entertainment, and technology industries www.kenradio.com (Los Angeles)
  • Dominic Carosa – CEO Dominet Digital: Digital | Innovation | Investments (Melbourne)
  • Mohamed Nanabhay – Head of New Media, Al Jazeera Network (Doha)
  • Gabriele Gresta – Founder, Executive Vice Chairman and CCO, Digital Magics (Milan)
  • Jae Won – Director, Telecom/Internet Services Investment, Skylake Incuvest, formerly General Manager, Business Development, Nokia Korea  (Seoul)
  • Chris Adams – New Media Pioneer; Co-Founder, Participant Productions (Los Angeles)
  • Helen Baxter – Managing Directrix, Mohawk Media (Auckland)
  • Mike McGraw – Australian digital media pioneer, and now Managing Partner, Big Fuel (New York)
  • McLean Mashingaidze-Greaves – Canadian superstar and CEO and Founder, NIMBLE TV (Toronto, NYC)
  • Scott-Bradley Pearce – CBS Interactive; Executive Producer, adikted.tv (Sydney)
  • Louise McElvogue – Partner, McLeod Media, and part of Strategy Group, Project Kangaroo (Sydney)

Kate and I are going on Friday.

Written by portablesimon

July 27, 2008 at 10:19 am

Posted in Events

Tagged with , ,

Grassy Knol

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What does a tooth pain, toilet training and head lice have in common? They are all “Knol’s” on a new site by google called… you guessed it Knol. A Knol, defined by google is a unit of knowledge.  Google claims that Knol will help billions of people find information that they would not otherwise have access to.

To me Knol feels like wikipedia styled to google’s liking. That said Knol does a lot more than wikipedia to verify the authors of their content. Knol also disables public editing making their information more reliable… or so google would have you believe.

Check out Knol here

Written by stewartmatheson

July 25, 2008 at 2:37 am