Portable Content

Things we find along the way…

YouTube schemes moneymaking.

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Google last week announced a new strategy for monetizing content on its YouTube platform – the ability for content creators to sell advertising.

That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video player. The revenue is split between the content creator and YouTube, just as it would be if YouTube sold the ads.

YouTube is by far the largest video site, with more than 4 billion videos viewed in March, according to ComScore, but it has not been able to translate that audience into significant dollars. Google CEO Eric Schmidt has said better monetizing of YouTube is priority No. 1 in 2008.

Read the full article on Ad Age here.

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Written by alsays

June 15, 2008 at 2:37 am

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