Portable Content

Things we find along the way…

Archive for June 2008

Diet Coke has BIG brand perception problems

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Check out Brand Tags to see what people really think of the big brands and ponder why some of them are still successful despite their very negative rep.. And check out how awesome firefox is.


Written by narindajane

June 30, 2008 at 11:28 pm

Posted in Ideas and Concepts

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ICANN to allow almost any domain suffix

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The Internet Corporation for Assigned Names and Numbers (ICANN), a not-for-profit organization that oversees the naming scheme for web sites, voted to accept a proposal that will allow companies to purchase new top-level domain names ending in almost whatever suffix they choose.

So, for example, instead of being restricted to sites ending in .com or .org., eBay could have a site that ends in .ebay, or New York City could end its website address with .nyc.

The new naming process will begin in 2009. The first suffixes will probably be given to businesses and other major organizations. Countries are expected to keep their specific suffixes, but, as in the example above, cities could also get individualized URLs, such as .london or .chicago.

Some experts have estimated that the new domain names could cost anywhere from $50,000 (£25,200) to $100,000 or more. ICANN plans to give companies with trademarked names priority for those names.

Written by deejmark

June 29, 2008 at 11:02 pm

Posted in Technology

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Last week Tubemogul released their top 40 clients and Rocketboom ranked in at number 13 ahead of Warner Bros, Fox PBS and Sony Pictures. Users upload videos to TubeMogul who then deploys them to as many of the top video sharing sites the producer chooses. TubeMogul’s integrated analytics then provide a single source of metrics on where, when, and how often the videos are viewed.

So there is even more reason to get excited that thanks to the Portable Film Festival, Andrew Baron of Rocketboom.com is heading to Australia in August

Andrew Baron, founder and producer of Rocketboom is recognised as the leading strategist of branded content and online video advertising in New York, and internationally. His online technology and culture videocast Rocketboom.com, has been accused by the New York Times of ‘writing the obituary of TV’ and is today considered one of the fastest growing video start-ups on the web, generating $4-5 million annually in ad revenue alone.

Andrew Baron will make appearances in Melbourne, Sydney and Adelaide throughout August as part of the Portable Film Festival. Listen to his thoughts on the future of the internet, branded content and online advertising.

Tickets are available from www.portablefilmfestival.com
$45 Full Price, $30 Concession

Written by portablekate

June 29, 2008 at 10:58 pm

Google With Popcorn at Home

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google media server

Google has introduced a tool through Google Desktop that allows you to watch online content through your TV. Google Media Server is a windows only application (so I can’t try it yet) but it’s an obvious move by Google and one that we should get use to as broadband increases in speed.

Written by portableandrew

June 29, 2008 at 10:36 pm

Posted in Technology

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Three vs. Apple

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I reckon Three is going down! This was in The Age:

The 3 mobile network is banking on people power to help it convince Apple to allow it to carry the new 3G iPhone in Australia. A new website, three.com.au/iphone, will go live tomorrow and 3 is encouraging customers to register their interest “for the powers that be at Apple to see”. Launching on July 11, the second version of the iPhone will be available from both Optus and Vodafone. But because the handsets will come locked to specific carriers, those on the 3 or Telstra networks will be unable to use it without a third-party hack, which may not eventuate at all. Noel Hamill, director of sales at 3, said since Apple announced the impending local launch of the iPhone 3 had been inundated with queries from customers wishing to buy the device from 3. “We’ve engaged Apple to get the 3G iPhone but at this stage we haven’t been able to range it, so I don’t know if we’re going to be able to range it,” he said. Apple’s decision to exclude 3 from its local carrier partners is curious given it has partnered with 3’s parent, Hutchison, to launch the device in Hong Kong and Macau. Local pricing details for the 3G iPhone have yet to be released, but in the US the base model with 8GB of memory will sell for $US199 ($210), while the 16GB model will retail for $US299. All buyers will be required to take out a two-year contract with AT&T, Apple’s US mobile partner. A similar arrangement is expected for Australia, with the mobile carriers subsidising part of the cost of the handset. However, with customers locked into two-year contracts, the carriers are banking on people racking up large bills from accessing the internet and making calls. This was in The Age. I reckon Three are going down While most mobile carriers charge huge fees for internet access, 3 has pioneered home broadband style plans that allow people to pay a set monthly amount for a certain data allowance (e.g. $49 a month for 6GB). “We first launched 3G into the Australian market, our customers are very 3G centric so they’re high users of data, they’re high users of 3G services and we think it’ll be a great opportunity for the 3G iPhone,” said Hamill. As well as publishing comments on 3’s iPhone website, customers can also SMS the word iPhone to 333000 to receive a form they can use to enter comments from their handset.

Written by portablesimon

June 29, 2008 at 10:46 am

Posted in Uncategorized

twitter like online application called plurk

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“Plurk is a palce that lets you publish and shaer your thoughts, emo-ness #^@%!*%(& and loves.” (quoted from Plurk’s tagline in their front page)

To me, Plurk is exactly like Twitter, but it doesn’t target mobile phone and SMS. And from the look of it, it specially is targeting creative people to discuss or to initiate discussions around thoughts… well just have a look.


Written by hodyhong

June 29, 2008 at 10:31 am

Paper Versions

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You might think that the behind the scenes stages of the most popular contemporary web sites are usually as guarded as those embarrassing old high school photos of you with the undercut and the hypercolour t shirt…

But here they are: check out concept sketches and the original paper versions of Twitter, Vimeo and the like here.

Written by alsays

June 28, 2008 at 3:46 am

Posted in Ideas and Concepts

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