Portable Content

Things we find along the way…

The Gruen Transfer

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Derived from Victor Gruen an architect from Vienna and responsible for the first American shopping mall, the Gruen Transfer is now the name of ABC 1’s new television show about the world of advertising, how it works, and how it works on us.

The Gruen Transfer refers to the moment when consumers become disorientated in a shopping mall by lighting music mirrors their decision-making consciousness subsides and “they” become more likely to make impulse purchasing decisions.

Described as a typically self consciouses industry,Todd Sampson of Leo Burnett is looking forward to being a regular panelist and seeing the industry “loosen up a bit” .

The TVC’s for this new show have already made it the most complained about show without having gone to air yet… I can’t wait to watch it Wednesday 9pm ABC1.

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Written by portablekate

May 23, 2008 at 1:40 am

Posted in Uncategorized

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